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November, 2004
U.S. Library of Congress ISSN 1549-893X

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1. Creativity: Disney Had It Right

Creativity is a powerful force. Then why, when we attempt to invoke the kind of creativity that jumps us to new possibility, do we seem blocked? Easy. We have no strategy.

Walt Disney, though, had it right. He knew that creativity needed nurturing, just as a tender flame needs nurturing to start a fire. His strategy fostered creativity by starting from the dream, creating possible paths, and then letting current reality assist in choosing the path.

What do most executives and their teams do? They start where we all start--from noticing we want something different. It's a good place to start. We have rich data--we know what we want and what we don't want. (Sometimes the intermediate goal is to increase our clarity about what we want or don't want.) But the fatal mistakes are:

1. Staying grounded in current reality while trying to create;

and

2. Staying grounded in current reality when creating paths to the objective.

Ever seen someone standing by a barbecue grill with a water bottle? The flames flare, engulfing the meat. Squirt, squirt with the water bottle. There's the hissing sound as spray hits the embers. The flames immediately fade. A few minutes later, they flare again. Squirt, squirt, hiss. That's exactly the effect of trying to dream while grounded in current reality. Useful for cooking steaks or hamburgers--not for creating your business or your life.

Any path you come up with to achieve this dampened objective will likely be logical and may be successful. It may also be exactly what you need right now. If so, congratulations.

But taking just any path you come up with could also give you one big YAWN when you think about executing it--because there's no zing. Just as bad, it may give your customers or employees a big YAWN. (If you are or your team is languishing in indecision on a key area, check first for boredom, and second, check to see if you or they are trying to avoid a bad consequence rather than moving toward what you want. Avoidance drains energy. Moving toward what we want creates energy.)

How do we move from spark to life-giving blaze? Here are the fundamentals based on the Disney Strategy developed by Robert Dilts, a major contributor to the field of Neuro-linguistic Programming.

1. Use current reality like a stepping stone--"Ah ha, I know what I don't or do want." or "Okay, got that data. Let's move on." Don't ground yourself in the constraints of where you are now. I mean that literally and figuratively.

2. Dream what it would be like if you had the perfect solution--that new perfect product, the perfect market share, or the perfect next leadership position. Remember this is dreaming and the current reality of "shoulds" and "what's reasonable" has no place in this phase.

3. Tap into your feelings about this dream. Feeling excited, energized, and engaged are great indicators you are in the dream. Stay in this as long as your energy continues to build or stay high. Stop when it begins to wane. At this point when I work with clients, their faces are glowing and there is a vibrancy to their voice and body. It is energizing for me and for them.

4. ONLY after you have dreamed to the point of energized vibrancy do you or others start to think of possible paths to the solution. Answer the question "How could we reach this dream?" We consistently start this phase too early and put the flame out.

5. ONLY after you have dreamed and then considered possible paths, do you come back to current reality to clarify the path to the dream.

See? Taking this approach won't keep you floating around in fantasy never to touch ground. Current reality has a viable, valuable place, but it's the last phase you tap into when invoking creativity.

If you don't come back to current reality after dreaming and after creating possible paths, it serves neither you nor your team or company. You'd be like the fellow student in my metal-working course. He was so focused on his creation, he was oblivious to the 2000-degree sparks he was shooting around the work area and down my back. I, however, wasn't oblivious. I really did like that shirt.

Here's to Your Creativity!

Beth Hand

© Copyright 2007, Beth Hand. Beth Hand, MBA helps leaders increase their effectiveness and satisfaction, now and for the future. She can be reached at (+1) 703.820.8074 or via her website www.leadershiphand.com.

2. Executives in Career Transition

If you are an executive in career transition or considering one, come meet other executives from diverse industries, share tips and contacts to speed the transition process and increase your job search effectiveness.

Hand Associates is the host for Execunet executive networking meetings in alliance with DBM (formerly Drake Beam Morin), a global provider of strategic HR solutions. If you are living in or traveling to Richmond, Virginia, check our web site for details www.leadershiphand.com/resources.


 

 

 

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© Copyright 2004, Hand Associates and Beth Hand • All Rights Reserved

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