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February,
2005
U.S.
Library of Congress ISSN 1549-893X
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1. Harry
Beckwith: Grow Your Box
Harry Beckwith,
a renowned marketing advisor, so captivated us as he spoke that
I forgot I was at a business conference in Mexico, where the white
sand beach, warm salt breeze, and the indigo of Caribbean waters
would have ordinarily proven distracting. Beckwith's international
best-seller, Selling the Invisible, had been named one of
the top 10 best-selling business books. While he was there to talk
to us about creativity in business--connecting unlike things, growing
our perspective--his message was about the growth of our organizations
and us as leaders.
To Create,
We Must Combine Disparate Elements. Beckwith held an invisible
tapestry before us--the decades-old Byrd's classic, Mr. Tambourine
Man--and then proceeded to reveal how drawing upon disparate elements,
from the 12-string Rickenbacker guitar to the slightly haunting
rhythm, wove together to create a sound unique from any song before.
And that is Harry's point--to create--we must combine disparate
elements.
Don't Think
Outside Your Box, Grow Your Box. Our task, then, is not
only the combining of disparate elements--it is the discovery of
them. That discovery comes from "growing your box" rather
than "thinking outside it." What constitutes your box?
List the last three of each of:
- The movies
you've seen,
- The books
you've read,
- The plays
you've seen,
- The places
you've traveled,
- The magazines
you've read.
If there is
homogeneity in each of these areas or across them all, we are staying
within our box rather than growing it. He gently challenged us
"If you're reading Opera News, you also need to be reading
Tattoo Magazine."
Make Yourself
Uncomfortable. Do something you haven't done and if you feel
resistant (not for ethical reasons, however) do it anyway. For little
compensation and even less desire to do so, for example, Beckwith
said "Yes" to a speaking engagement in an area of Washington
state when it was at its coldest and dreariest. There he met the
love of his life.
Another time,
Beckwith sat in front of a publisher at a luncheon he didn't want
to attend, and was asked to name ideas for an article on the spot--something
to which he'd have preferred to have given time and thought. The
idea he named? "Selling the Invisible." "Incredible
rewards can come from doing what you don't want to do," he
told us.
Encourage
Velocity: Keep Momentum. Keep moving in a direction, and opportunity
will strike you.
Amidst
all the task-oriented "to dos" that demand
our attention, Harry Beckwith guides us and our organizations to
a way of being. Guides us away from entropy and back to an open
system-one that allows for and encourages healthy growth.
Here's to Growing
Your Box,
Beth Hand
© Copyright
2007, Beth Hand.
Beth Hand,
MBA helps leaders increase their effectiveness and satisfaction,
now and for the future. She can be reached at (+1) 703.820.8074
or via her website www.leadershiphand.com.
2. Executives
in Career Transition
Mark Spring
on your calendar when we restart our monthly meetings to help you
speed the career transition process. Hand Associates is the host
for Execunet executive networking meetings in alliance with DBM
(formerly Drake Beam Morin), a global provider of strategic HR solutions.
If you are living in or traveling to Richmond, Virginia, check our
web site for details www.leadershiphand.com/resources.
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