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February, 2005
U.S. Library of Congress ISSN 1549-893X

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1. Harry Beckwith: Grow Your Box

Harry Beckwith, a renowned marketing advisor, so captivated us as he spoke that I forgot I was at a business conference in Mexico, where the white sand beach, warm salt breeze, and the indigo of Caribbean waters would have ordinarily proven distracting. Beckwith's international best-seller, Selling the Invisible, had been named one of the top 10 best-selling business books. While he was there to talk to us about creativity in business--connecting unlike things, growing our perspective--his message was about the growth of our organizations and us as leaders.

To Create, We Must Combine Disparate Elements. Beckwith held an invisible tapestry before us--the decades-old Byrd's classic, Mr. Tambourine Man--and then proceeded to reveal how drawing upon disparate elements, from the 12-string Rickenbacker guitar to the slightly haunting rhythm, wove together to create a sound unique from any song before. And that is Harry's point--to create--we must combine disparate elements.

Don't Think Outside Your Box, Grow Your Box. Our task, then, is not only the combining of disparate elements--it is the discovery of them. That discovery comes from "growing your box" rather than "thinking outside it." What constitutes your box? List the last three of each of:

  • The movies you've seen,
  • The books you've read,
  • The plays you've seen,
  • The places you've traveled,
  • The magazines you've read.

If there is homogeneity in each of these areas or across them all, we are staying within our box rather than growing it. He gently challenged us… "If you're reading Opera News, you also need to be reading Tattoo Magazine."

Make Yourself Uncomfortable. Do something you haven't done and if you feel resistant (not for ethical reasons, however) do it anyway. For little compensation and even less desire to do so, for example, Beckwith said "Yes" to a speaking engagement in an area of Washington state when it was at its coldest and dreariest. There he met the love of his life.

Another time, Beckwith sat in front of a publisher at a luncheon he didn't want to attend, and was asked to name ideas for an article on the spot--something to which he'd have preferred to have given time and thought. The idea he named? "Selling the Invisible." "Incredible rewards can come from doing what you don't want to do," he told us.

Encourage Velocity: Keep Momentum. Keep moving in a direction, and opportunity will strike you.

Amidst all the task-oriented "to dos" that demand our attention, Harry Beckwith guides us and our organizations to a way of being. Guides us away from entropy and back to an open system-one that allows for and encourages healthy growth.

Here's to Growing Your Box,

Beth Hand

© Copyright 2007, Beth Hand. Beth Hand, MBA helps leaders increase their effectiveness and satisfaction, now and for the future. She can be reached at (+1) 703.820.8074 or via her website www.leadershiphand.com.

2. Executives in Career Transition

Mark Spring on your calendar when we restart our monthly meetings to help you speed the career transition process. Hand Associates is the host for Execunet executive networking meetings in alliance with DBM (formerly Drake Beam Morin), a global provider of strategic HR solutions. If you are living in or traveling to Richmond, Virginia, check our web site for details www.leadershiphand.com/resources.

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© Copyright 2005, Hand Associates and Beth Hand • All Rights Reserved

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